Wawa’s 2023 Hoagiefest Celebrates 15 Years of Hoagie Love

The c-store kicks off its annual summer promotion and milestone anniversary with discounts and giveaways.

June 19, 2023

WAWA, Pa.—Wawa announced the return of Hoagiefest for its 15th season beginning June 19 through July 16. The retailer is celebrating the milestone anniversary with a 1960s theme and “groovy giveaways, dynamite deals and far-out fun,” according the Wawa’s press release.

The PA-based convenience retailer is “dedicated to Celebrating 15 years of Hoagie Love” by offering any Shorti for $5 and any Classic for $6, including all hot and cold varieties. According to Wawa’s press release, this year’s Hoagiefest campaign includes:

  • Hoagiefest throwback moments: Relive the magic of past campaigns with throwback elements in every Wawa store.
  • Hoagiefest decorations: The Hoagiefest vibe will be present in Wawa stores with all-new decorations, digital signage and selfie stations to help set the unique Hoagiefest mood and generate excitement throughout the summer. In honor of Hoagiefest’s 15th anniversary, retro elements like the famed Hoagie Man, Hoagiefest plane and microbus will be featured on in-store decorations.
  • Social media: Wawa’s social media channels will feature giveaways of special merchandise, including Hoagiefest t-shirts, themed towels, water bottles and tote bags. Look for retro design elements to relive the magic of Hoagiefests past across all campaign elements.

“Summer has always been hoagie time at Wawa, and nothing quite captures the spirit of the season like Hoagiefest,” said Jim Morey, chief brand officer, Wawa. “For 15 years, Wawa Hoagiefest has helped us celebrate one of the most beloved food items at Wawa with great savings and fun, vibrant campaign elements that spread good ‘hoagie vibes’ this summer. We can’t wait to relive the best of past campaigns with our customers while continuing to provide the fantastic savings Hoagiefest has come to be known for.”

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