To celebrate National Ice Cream Sandwich Day on Aug. 2, M&M’S Ice Cream is celebrating those who do it all by deploying the M&M’S Ice Cream Night Freeze Truck—Mars Ice Cream’s first-ever late-night ice cream truck.

"Between projects, passions and side hustles, we know hard work doesn't always end after a nine-to-five job," said Jayesh Shah, Mars ice cream marketing director.

M&M'S Ice Cream fans working late nationwide will also have the chance to fuel their late-night ambitions with the satisfying treat. Fans can visit mms.com/nightfreeze and share their passion project for the chance to win a freezer filled with a summertime supply of M&M'S Ice Cream Cookie Sandwiches.

The M&M'S Ice Cream Night Freeze Truck will be traveling throughout New York City on Aug. 2 handing out free M&M'S Ice Cream Cookie Sandwiches in three flavors—Vanilla, Chocolate and Cookies and Cream—until 11 p.m.

The truck has stops planned at:

12:00 p.m. – 1:00 p.m. at Hearst Tower (8th Ave. between 56th and 57th St.)

1:15 p.m. – 2:45 p.m. at Paramount Plaza (Broadway between W. 51th and W. 50st St.)

3:00 p.m. – 4:00 p.m. at M&M'S New York (W. 48th St. between Broadway & 7th Ave.)

4:45 p.m. – 6:15 p.m. at Grace Building (W. 42nd St. between 5th and 6th Ave.)

7:00 p.m. – 8:30 p.m. at Union Square (Union Square W. between E. 17th & E. 16th St.)

9:30 p.m. – 11:00 p.m. (or until supplies last) at Astor Place/St. Mark's (Corner of Cooper Sq. & Astor Pl.)

In addition to M&M'S Ice Cream Cookie Sandwiches being available on the M&M'S Ice Cream Night Freeze Truck while supplies last, they can be purchased year-round at retailers nationwide.

If you want a reason to celebrate sooner, National Chicken Wing Day is tomorrow, July 29. Convenience stores are tying food and drink deals to celebrations like this and it’s working. Read the July 2023 cover story, Get In on the National Day Craze, for insights into how you can get in on the trend.