With expectations sky high in its fourth annual Fire Company Fundraiser, supporters showed up in a huge way to help Nittany MinitMart “Fuel the Cause” for local fire companies, according to a press release from the retailer.

After raising nearly $120,000 in 2022, the Pennsylvania convenience retailer received even more support in 2023, raising $149,030.43 with support from key sponsors Pennsylvania Skill and Pace-O-Matic, supporting vendors and customers.

Beginning April 1, the State College-based company donated one cent of every gallon of gas sold at its 26 locations to local fire companies with Pennsylvania Skill, MinitMart’s largest vendor, matching the one-cent donation.

In addition to MinitMart’s donation from gas sales, customers also had the opportunity to make cash donations at the store or round-up purchase totals at the register. MinitMart also offered various campaign-themed merchandise, such as donation cards, stickers, pins, bracelets and shirts, with proceeds going to the campaign.

Customer support was overwhelming. One location sold more than 1,000 donation cards within the first day in-store merchandise was available.

“When we started this campaign to help our local fire companies, I don’t know if any of us—in my opinion—could have predicted the amount of support we are seeing,” said Nittany Division Manager Nicole Masullo. “It’s clear to me that our communities want to support fire and rescue. I’m grateful they connected to this campaign and brought their support in full force.”

Nittany MinitMart is headquartered in Philipsburg, Pennsylvania, with locations across north central and central Pennsylvania. MinitMart is a division of Nittany Oil Co. Inc.