Gilbarco Veeder-Root Retail Solutions has rebranded after the acquisition of Invenco. The new brand, Invenco by GVR, will combine GVR’s retail business solutions with Invenco’s best-in-class technology, Gilbarco Veeder-Root said in a statement. “As a global leader in the payments and c-store industries, Invenco by GVR aims to be the operating system for convenience retail, by providing retailers with agile technology solutions that will allow them to increase productivity and drive consumer engagement.”

“We continuously strive to better serve convenience retailers in new, innovative ways,” said Karthik Ganapathi, president of Invenco by GVR. “As Invenco by GVR, we will be the operating system for convenience retail. Invenco by GVR reflects our overarching strategy to connect, manage and scale convenience retail and the mobility ecosystem. We couldn’t be more excited about the incredible opportunities that lie ahead as we redefine convenience together with our customers.”

As part of the rebranding, Passport, Orpak, Insite360 and DOMS will also be a part of the Invenco by GVR brand moving forward. These offerings will begin integrating with Invenco’s retail operating system, iNFX, to seamlessly deliver flexible and modular solutions.

According to Gilbarco Veeder-Root, Invenco by GVR leads the industry with point-of-sale systems, payment solutions, site automations, workflows and cloud services. These solutions will be integrated into the iNFX retail operating system to enable digital agility and rapidly deploy new capabilities. Invenco by GVR Solutions can be found in nearly 165,000 connected devices across 50,000 convenience stores in more than 50 countries.

Gilbarco Veeder-Root’s major product lines include fuel dispensers, pump media, point-of-sale systems, payment systems, tank gauges and fleet management systems.