7-11 Celebrates its 96th Birthday With New Merch Ahead of July 11.

The convenience retailer added a Birthday Collection to its merch line.

July 10, 2023

The convenience retailer added a Birthday Collection to its merch line.

In honor of its 96th birthday, 7-Eleven released a special 7/11 Birthday Collection capsule on 7Collection, the retailer’s online merchandise shop. The merch boasts a variety of custom wear for those who share the c-store’s birthday, according to a statement from the retailer.

The 7/11 Birthday Collection includes 7-Eleven-inspired party decor and trimmings such as:

  • Baby onesies
  • Kids tees
  • Adult tees
  • Custom wrapping paper
  • Gift bags

“We’ve always thought that being born on July 11 had its perks…but we’re excited to extend the birthday celebration this year not only to those who share our birthday, but to all of the loyal fans of Slurpee,” said Marissa Jarratt, 7-Eleven executive vice president. “From festive décor to craveable snacks and of course, iconic Slurpee drinks—we have everything you need to celebrate the best day of the year.”

7-Eleven is also celebrating Slurpee Day this year by offering more free Slurpees.

Customers of 7-Eleven, Speedway and Stripes stores can celebrate and enjoy summer’s go-to frozen drink. New for Slurpee Day this year, customers can enjoy an extra free Slurpee before 7/11 Day:

  • 7Rewards and Speedy Rewards loyalty members can cool off with exclusive access to an extra free small Slurpee drink through July 10
  • Free Slurpee drink in-stores on July 11, 7-Eleven’s birthday