Tri Star Energy Opens First Converted Twice Daily Location

It’s part of a three-year plan to rebrand all Sudden Service and Southern Traders c-stores to Twice Daily.

February 15, 2023

NASHVILLE, Tenn.—Nashville-based Tri Star Energy announced the opening of a Twice Daily convenience store in Nashville, Tennessee, under a three-year plan for Tri Star Energy to convert all Sudden Service and Southern Traders convenience stores to Twice Daily convenience stores throughout Tennessee and Alabama.

“This is a monumental moment for us,” said Steve Hostetter, CEO of Tri Star Energy. “As we navigate these store conversions, our priority will continue to rest in our guests and store teams. Providing the highest quality service and offerings has always been top of mind for us and will continue to stay a constant throughout this transition.”

While the converted stores will be rebranded under the Twice Daily name, returning customers can expect the same employees and customer service from the brands. “The Sudden Service and Southern Traders families that people have grown to know and love will stay the same, just with a new, elevated storefront and expanded product offerings to enjoy,” said Hostetter.

Tri Star Energy, the parent company of Twice Daily, Sudden Service and Southern Traders convenience stores, acquired Tennessee-based Hollingsworth Oil and its convenience retail brand Sudden Service in July 2020. Tri Star Energy later acquired Abbeville, Alabama-based Herndon Oil Corporation and its retail brand Southern Traders in September 2021.

The store conversions will launch throughout Middle Tennessee with the expansions moving further south as Tri Star Energy prepares to convert its nine Dothan, Alabama-area Southern Traders convenience stores into updated Twice Daily locations. This will mark the company’s most significant expansion plans to date.