Skupos, a data company focused on the convenience industry and connecting customers to the products they need, has been acquired by PDI Technologies. The deal now enables PDI Technologies to expand its reach to over 25,000 independent c-stores.

According to a company press release, Skupos connects SSO (single-store operators) with CPG brand programs and discounts and also provides brands with the data and insights on how their products perform at independent convenience retailer sites.

"Skupos has achieved impressive scale in the independent and small-chain channel," said Jamie Hudson, senior vice president and general manager offers, media network, and insights (OMNI), at PDI. "By bringing Skupos customers together with PDI, we can now offer brands access to performance and activation at more than 25,000 independent sites, which benefits everyone across the convenience ecosystem."

"When it comes to the c-store, PDI knows more than anyone else about what was sold, when it was sold, and who bought it," said Brandon Logsdon, president, consumer engagement, at PDI. "Expanding our footprint with the acquisition of Skupos strengthens that knowledge and makes it even more appealing for brands and retailers looking to accelerate their profitability and progress, who then pass on their wins to consumers."

PDI Technologies currently serves over 200,000 locations across the globe with such solutions like the Fuel Rewards program and GasBuddy, which have more than 20 million active users.

Whether an operator of 1,000 c-stores or one store, understanding customers is key. For more insights into industry trends, the NACS State of the Industry Report® of 2022 Data is now available.