RICHMOND, Va.—GPM Investments, a wholly-owned subsidiary of ARKO Corp., has made some major changes to its fas REWARDS loyalty app. The new app offers enrolled loyalty members exclusive in-app, loyalty-member-only deals not available in stores; order and delivery; age-verified offers on tobacco and alcohol and a store locator with current gas prices at GPM stores close to members.
Other key features include:
- Virtual wallet, which helps to keep user engagement up as users browse and add exclusive offers to their wallet.
- Geofenced location, which leverages users’ location services, allowing them to access the app from any one of GPM’s community brands.
- fas REWARDS dashboard, which enables further personalization by presenting the member’s reward balances and incentivizes them to reach their next redemption goal.
- Referral program, which rewards users for inviting friends and family to enroll in the fas REWARDS loyalty program. Both parties will receive $5 in fas bucks upon successfully enrolling.
GPM has found that stacking discounts is a key loyalty strategy, and the app’s dashboard allows users to track all rewards at a glance. As part of ARKO’s “Buy More, Stack More, Save More” program, enrolled loyalty members can save on fuel by stacking savings of up to $1 off their next fuel purchase for up to 20 gallons of fuel or by redeeming their points for fas bucks to spend in store. Loyalty members in Connecticut, Louisiana, Missouri and Wisconsin can stack points which turn into fas bucks at their local store.
“The new fas REWARDS app is a leap forward for our company,” said Arie Kotler, chairman, president and CEO. “The brand-new, custom interface is the most flexible way to use earned rewards. From cents off the gallon to discounted in-store purchasing, customers can choose how to spend rewards, deciding what reward best suits their immediate needs. We believe the significant benefits and superior functionality of the app will drive enrollment growth.”
After launching in November 2020, the fas REWARDS program now has over 1.3 million enrolled members. ARKO’s enrolled members spent an average of $1,400 annually in 2022, with nearly nine visits per month.