7-Eleven Kicks Off ‘Brainfreeze Season’

Also, Texas Born announces its Summer Scratch & Win giveaway.

June 02, 2022

7-Eleven Brainfreeze Ad

IRVING, Texas—7-Eleven is entering “Brainfreeze Season,” where customers will have a chance to win new prizes every Friday this summer.

Prizes includes experiences from VIP tickets to events like the Life is Beautiful Festival and Coca-Cola Presents Float Fest, to meet and greets and signed merch from the artists. Customers can purchase select items through the Speedy Rewards and 7Rewards loyalty programs or via 7NOW delivery, and when customers purchase the product featured on their 7-Eleven and Speedway app each week, they will earn double entries for a chance to win.

7-Eleven is also debuting custom fashion pieces through brand collaborations and a limited-edition apparel collection with a trendsetting streetwear designer. Customer will be able to win these items, and details on how will be released later by 7-Eleven.

"Music and fashion… and of course, Slurpee drinks…are the cultural fuel that inspires our customers and helps them celebrate even the small moments in life," said Marissa Jarratt, executive vice president and chief marketing officer at 7-Eleven. " Brainfreeze Season will give our customers the chance to win big—while spending little—by purchasing some of their favorite snacks in-stores or via 7NOW delivery."

7-Eleven, Speedway and Stripes are also offering $1 small Slurpee drinks all season long.

Meanwhile, Texas Born (TXB) is kicking off its annual Summer Scratch & Win giveaway. Now through August 31, customers can play the virtual scratch-and-win game on the TXB mobile app. The game offers a chance to win one free prize every day, and one weekly winner will be awarded free gas for a year.

“We love treating our guests through our Summer Scratch & Win giveaway each year, as it's something they look forward to all year long,” said Anna Felz, marketing and brand manager, TXB. “Nothing beats winning daily prizes, whether it’s a fun trip to Six Flags, free gas for a year or a juicy brisket sandwich to enjoy for lunch. We want TXB visitors to get the most out of summer every day by experiencing our fresh-made meals, snacks and beverages.”

This year’s prizes include a variety of big-ticket items, such as free gas for a year (one winner per week), Six Flags Fiesta, Dallas Cowboys, and Spurs tickets, Yeti tumblers and coolers as well as candy bars, chips, drinks, snacks and fresh-made food, including:

To redeem their prizes, winners simply show the cashier at the register the barcode produced on their phone by the scratch-and-win game for any in-store prize or fill out a form to have their prize shipped to them. Coupons earned through the game are valid for 24 hours, and customers can win one prize per day.