Hershey, Mars and HARIBO Introduce New Candy

The confectioners are gearing up retailers for winter and spring holidays.

January 06, 2022

Reese's Blossom Top Miniatures Ad

ALEXANDRIA, Va.—The Hershey Company, Mars Inc. and HARIBO are unveiling new candy items and flavors for the new year, Valentine’s Day and spring.

For Valentine’s Day, Hershey is debuting Reese's White Creme Hearts (7.2 oz 6-pack and 2.4 oz. King Size); Reese's Blossom-top Miniature Cups; Hershey's Pink Cookies 'N' Creme Hearts (7.2 oz 6-pack and 2.4 oz. King Size); and Hershey's Kisses Milk Chocolates BFF Gift Box (10 oz. box). The confectionary company is returning Hershey's Kisses Meltaway Roses (9 oz. bag) and Reese's Peanut Butter Hearts (7.2 oz. 6-pack).

For spring, new candy items include Hershey's Cookies 'N' Creme Polka Dot Bunnies (4.25 oz. box); Hershey's Cookies 'N' Creme Polka Dot Eggs (7 oz. bag); Hershey's Kisses Milk Chocolates with Vanilla Frosting Flavored Creme (9 oz. bag); and Whoppers Bunny Tails (4 oz. box). Hershey is returning seasonal favorites such as the classic Reese's Peanut Butter Eggs (15 oz. bag), Cadbury Mini Eggs and Cadbury Crème Eggs (7.3 oz. bag).

Mars Inc. has unveiled a new Black Forest Cake flavor for Valentine’s Day. The crunchy candy shell comes in red, pink and white colors, and the inside is filled with milk chocolate, black forest cake and dark chocolate flavors.

HARIBO is celebrating the 100th birthday of Goldbears with new innovations, including a limited-edition mix of Goldbears with party hats, single-flavor bags and a sweepstakes getaway to Myrtle Beach, S.C.

For a limited-time only, the original Goldbears will include blue-raspberry flavored party hats. HARIBO will also release limited edition single-flavor varieties in pineapple (clear) and blue-raspberry (blue). The limited-edition flavors will be available throughout 2022, with another new flavor scheduled to release later this year.

HARIBO will send four Goldbears fans on a week-long vacation to Myrtle Beach, S.C., and they will win a year's supply of Goldbears. This sweepstakes will also include runner-up prizes, including passes to the Carolina Country Music Festival, HARIBO swag and other summer-themed prizes. Consumers can enter the sweepstakes now through in-store QR-code displays or via www.100yearsofgoldbears.com until Dec. 1, 2022.