Coca-Cola Launches Global Innovation Platform

Coca-Cola Creations will release limited edition products, starting with Coca-Cola Starlight.

February 21, 2022

Coca Cola Starlight

ATLANTA—Coca-Cola has announced a new global innovation platform, Coca-Cola Creations, along with its first limited-edition product, Coca-Cola Starlight, according to a news release.

Through limited-edition, sequential releases, Coca-Cola Creations will introduce new products and experiences across physical and digital worlds. Coca-Cola Creations was developed under the “Real Magic” brand platform, which was revealed in late 2021.

“For over a century, Coca-Cola has maintained its iconic status around the world as a symbol of optimism that has refreshed generations. When we launched ‘Real Magic,’ we wanted to connect with and celebrate the experiences that bring joy to young people today, and that has taken us to an exciting new territory,” said Oana Vlad, senior director, global brand strategy, The Coca-Cola Company. “Coca-Cola Creations aims to surprise, delight and engage global audiences through magical and unexpected tastes, moments and collaborations—something we know our fans have come to expect from us.”

The first product to launch under Coca-Cola Creations is Coca-Cola Starlight, created with the thought that “in a world of infinite possibilities—somewhere in our universe, another kind of Coca-Cola, another way of connecting with each other might exist,” according to Coca-Cola.

Coca-Cola Starlight combines the traditional Coca-Cola taste with a “dash of the unexpected,” including a reddish hue. Coca-Cola describes the taste as “reminiscent of stargazing around a campfire,” and there is a cooling sensation that “evokes the feeling of a cold journey to space.”

“Thirty-five years ago, Coca-Cola partnered with NASA to become one of the first soft-drinks to travel to space,” Vlad said. “That same passion for space still exists today. With Coca-Cola Starlight, we wanted to celebrate the remarkable ability of space exploration to inspire generations to discover new worlds of infinite possibilities. We set out to bring that concept to life through a simple sip, capturing some of the mystery and essence of what we love about space.”

Coca-Cola Starlight’s packaging design features a multi-dimensional, light-filled star field and will be supported by a digital-first marketing campaign, including a partnership with global popstar Ava Max. The campaign is led by an augmented reality “Concert on a Coca-Cola” experience that can be accessed via and by scanning a Coca-Cola Starlight can or bottle.

Coca-Cola Starlight will also be celebrated across partnerships and collaborations with leading designers, as well as social filters across Instagram.

Coca-Cola Starlight is available for a limited time beginning today across North America and in select countries globally in the coming months in zero-sugar only.

Later this year, Coca-Cola will introduce additional limited-edition Coca-Cola Creations.