KNOXVILLE, Tenn.—Today is National Cold Brew Day, and Pilot Flying J is celebrating with a new cold brew flavor, Toasted Coconut, and a cold-brew $1 deal, according to a news release.

Guests who download or open the Pilot Flying J myRewards Plus app today will find the one-time offer to redeem at any participating Pilot and Flying J travel centers.

"While you're fueling up, grab a cup of our refreshingly smooth cold brew for just $1 on National Cold Brew Day," said Jonathan Braatvedt, vice president of food and beverage for Pilot Flying J. "Our best coffee on the interstate is sure to put some 'spring' in your day, especially when pairing it with one of our tasty breakfast sandwiches or burritos."

Pilot Flying J recently launched new premium beverages, including the Toasted Coconut Cold Brew. This cold-brew coffee is combined with an all-natural roasted coconut flavor for a smooth and subtly sweet nutty taste. Also available for a limited time is a caramel coconut cappuccino and a lighter, reduced-sugar orange passion fruit artisan juice.

Meanwhile, Dunkin is offering customers five times the loyalty points if customers purchase a cold brew, according to a news release. DD Perks member will earn 25 points per dollar, up from five, on any cold brew purchase.

Dunking is also adding cold foam to the menu and encouraging customers to try it on their cold brew. Cold foam flavors come in sweet cold foam, which is a vanilla-forward flavor, and salted caramel cold foam.

The coffee industry is always innovating in flavors and brews. NACS Magazine recently explored the trends in “Craft Coffee Haven,” “Not Your Average Joe” and “Reheating a Once-Hot Category.”