PETRONAS Dagangan Berhad Wins NACS Asian Convenience Retail Technology Award

The award, sponsored by Gilbarco, recognizes the company for digital transformation agenda.

September 20, 2021

PETRONAS Gas Station

ALEXANDRIA, Va.—Malaysia-based PETRONAS Dagangan Berhad (PDB) is the winner of the 2021 NACS Asian Convenience Retail Technology Award. Gilbarco Veeder-Root, a global leader of integrated tech­nology solutions in the retail petroleum industry, sponsored the award.

The NACS Asian Convenience Retail Awards recognize notable achievements in the Asian retail community. Each year, retailers, industry experts and suppli­ers gather at NACS Convenience Summit Asia to celebrate industry achievements. This year, due to COVID-19 restrictions, awards were presented during a virtual NACS Convenience Summit Asia, which took place in August.

PDB embarked on its digital transformation in 2018 and continues to enhance its strategy by updating its point-of-sale and back-office systems, as well as implementing open platform with full interoperability and standard APIs. Cross-functional collaborations, consumer data and technological expertise allow the company to solve customer and stakeholder pain points with digital solutions.

For its retail locations, PETRONAS introduced Setel, Malaysia’s first mobile application that integrates fuel payment, retail and loyalty benefits in one platform. It allows customers to seamlessly purchase fuel from their vehicles and pay for items in Kedai Mesra convenience stores with minimal contact. The app also introduced Deliver2Me, a new level of convenience with Malaysia’s first in-car shopping experience, which enables cus­tomers to purchase selected items from Kedai Mesra and have them delivered to their vehicles while refueling. Next, Setel is poised to scale beyond PETRONAS stations and empower retail businesses with its proven solutions.

Additionally, PDB is also rolling out new outdoor payment terminals from Invenco at the station forecourt to provide an interactive and enriching experience for customers during refueling.

PETRONAS is also known for driving open innovation through crowdsourcing by leading “Technology Challenges” for the global community to seek pioneering solutions and collabo­rations for the company’s complex business challenges.

PETRONAS and Microsoft signed a memorandum of understanding earlier this year to empower Malaysia’s digital economy and advance digital transforma­tion across the public and private sectors.

In June 2021, PETRONAS established two new technology and research centers at Imperial College London and Heriot-Watt University in the United Kingdom to advance technologies in low-carbon and clean energy solutions.

“PETRONAS is on the forefront of how companies are leading digital transformation strategies within their operations to drive innovation, future growth and advance its workforce and sustainability initiatives on the world stage. Congratulations to the PETRONAS teams for continuing to deliver leadership and excitement in the digital space,” said NACS President and CEO Henry Armour.

Additionally, China-based Meiyijia received an Honorable Mention for its integrated Meiyijia mobile application.