Get Your Candy Ready

Most Americans plan to trick-or-treat this Halloween.

September 17, 2021

Child Trick-or-Treating with Parent

WASHINGTON—Eighty percent of Americans plan to trick-or-treat this Halloween, according to a survey fielded by the National Confectioners Association (NCA).

Eighty-two percent of Americans say they’ll celebrate the 2021 Halloween season, including 93% of millennial parents. The survey also found that 82% of Americans are confident they will find safe and creative ways to celebrate the Halloween season.

“As the world continues to shift around us, Halloween is a constant that can bring us joy and excitement by helping people embrace time-honored traditions and create new experiences,” said John Downs, NCA president and CEO. “The Halloween season has always been about people, traditions and celebrations. Whether people celebrate with a classic night of trick-or-treating or other creative ways of enjoying the season throughout October, this season is all about how we Halloween.”

Additionally, Hershey found in a poll that 86% of Americans ages 35-44 “are either more excited or as excited about Halloween this year than in previous years.” 66% of those who are parents with kids under the age of 18 plan to do more for Halloween than in the past.

If retailers are wondering what Halloween candies to stock up on this year, NCA recently shared Americans’ favorite sweets for the 2021 Halloween season. Also, Mars Wrigley, in partnership with Shipt, has listed every state’s favorite Mars Wrigley Halloween candy. The most popular candy is Snickers, followed by M&M’s.

Register to attend the 2021 NACS Show October 5-8 at McCormick Place in Chicago and take advantage of the education sessions on category management, including these sessions developed by retailers for retailers: