SALT LAKE CITY—Maverik—Adventure’s First Stop has raised $255,348 through its “Round Up Your Change for Feeding America” program, which began in July and ran through the first week of September. The initiative invites customers across Maverik’s 11-state footprint to round up their cash transactions to the nearest dollar.
The program will donate the funds to Feeding America and will strengthen Maverik’s $180,767 donation to Feeding America in February from its last “Round Up” campaign and its direct donation in January of $150,000, totaling $586,115 donated in 2021.
“We activated a second Round Up campaign this year to help support millions of our neighbors still struggling with hunger due to the pandemic,” said Chuck Maggelet, president and chief adventure guide of Maverik. “We’re overwhelmed and thankful to our customers for sparing their change to help fight this battle together.”
Ninety percent of customer donations that were raised will stay local, with each region’s collections going to serve food banks that assist people in that same region. Maverik’s donation will be distributed to 15 Feeding America member food banks across 11 states. The remaining donation will support Feeding America’s national strategies to help fight hunger in America.
September is Food Action Awareness Month, and NACS provides convenience retailers with four actionable steps to managing food waste.
Register to attend the 2021 NACS Show October 5-8 at McCormick Place in Chicago and take advantage of the education sessions on supporting your community, including these sessions developed by retailers for retailers: