Alltown Fresh App Integrates Mobile and Online Orders

The convenience store brand also won the Loyaltees Award as a Program Launch Leader.

September 01, 2021

Alltown Fresh Location and App Logo

Newton, Mass.—Alltown Fresh, a c-store brand part of Global Partners LP, launched its unique experience on the full Paytronix Platform. For its work creating an exceptional guest experience by seamlessly combining loyalty, online ordering and a mobile app, Alltown Fresh was named a 2021 Paytronix Loyaltees Award winner as a Program Launch Leader.

Alltown Fresh’s Fresh with Benefits loyalty program is delivered via a mobile app on the Paytronix platform. Mobile and online orders have quickly become a key part of overall sales for Alltown Fresh, with the majority of them being for either takeout or curbside pickup. Guests can even alert the store about their arrival using the app, making for a frictionless and convenient curbside experience.

“We’re thrilled to launch this first-of-its-kind Alltown Fresh app to our guests,” said Joanna Linder, vice president of marketing, in a press release. “The ability to custom-order your sandwich, smoothie, or salad—and use the same app to fuel your car and pay without touching the PIN pad—is a game changer. Plus, guests earn points with every food and fuel purchase through our new Fresh with Benefits loyalty program, resulting in valuable rewards that fit our guests’ lifestyles. It’s the latest example of our commitment to anticipating guests’ needs and providing exceptional food, service and hospitality.”

The 2021 Paytronix Loyaltees Awards celebrate the companies that emerged from the COVID-19 pandemic stronger than ever. The awards recognize those restaurants and convenience stores that are using the Paytronix advanced digital guest experience platform to deliver truly innovative and market-defining guest experiences.

Massachusetts-based Alltown Fresh is one of the c-stores featured in the 2020 Ideas 2 Go series.

Don’t forget to register to attend the 2021 NACS Show October 5-8 at McCormick Place in Chicago and take advantage of the education sessions on marketing and technology in 2021 and beyond, including the sessions Meeting Consumers Where They Are—Everywhere and 4 Ways to Stand Out as a Small Operator: Tips From the Gas Station Gourmet on October 5, Increasing Foot Traffic with Your App and 5 Food Sampling Techniques and Why They Work on October 6 and Creating an Integrated Mobile Experience and Winning Search Along the Digital Path to Purchase on October 7.