Here’s How to Understand Your Customers’ Ever-Evolving Shopping Behavior

Join Parker’s Kitchen CEO and Parkland USA’s president for a webinar tomorrow.

October 26, 2021

Woman Shopping for Groceries

ALEXANDRIA, Va.—NACS and Hathway have teamed up to explore consumers’ evolving shopping behaviors and expectations and how they shape the future of successful convenience store operations.

Join us tomorrow, October 27, at 2:00 p.m. ET for the webinar “Future Vision: Adapting to Consumers Evolving Shopping Behaviors.”

The webinar will feature Greg Parker, founder and CEO of Parker’s and Parker’s Kitchen, and Doug Haugh, president of Parkland USA. Kevin Rice, CMO of Hathway, will join the two convenience industry veterans as well.

Attendees will obtain insights from a recent NACS/Hathway consumer research survey on what drives consumer behavior for order-ahead and delivery services, and the role digital plays in the process. What’s more, we’ll explore four unique customer journeys (fill up, in-store, mobile orders, car wash) and how you can maximize engagement each step of the way.

Register for Future Vision: Adapting to Consumers Evolving Shopping Behaviors today.

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