The Markets Partners With UVA Men’s Basketball for Charity

The convenience retailer will donate sandwiches to Big Brothers Big Sisters.

November 08, 2021

Basketball Game

CHARLOTTESVILLEe, Va.—The Markets of Tiger Fuel Company have teamed up with the University of Virginia’s men’s basketball team on a Shot Clock for Sandwiches promotion to donate hundreds of sandwiches this season to Big Brothers Big Sisters of the Central Blue Ridge.

Charlottesville, Va.-based The Markets has pledged to donate a pair of signature sandwiches to each big-little match every time the UVA men’s basketball team successfully forces a shot clock violation during home games.

“We are excited to partner with The Markets of Tiger Fuel to benefit the Big Brothers Big Sisters of the Central Blue Ridge,” said Tony Bennett UVA’s men’s basketball head coach. “This gives us more motivation to force shot clock violations and support a great organization.”

Tiger Fuel President Gordon Sutton was named Virginia’s Big Brother of the Year in 2019 and currently serves as a mentor to his Little Brother, Terrence.

“The opportunity to give back to BBBS of the Central Blue Ridge means a lot to me,” Sutton said. “As a Big Brother for six years, I’ve experienced firsthand the immeasurable impact the mentoring model has on children’s’ lives. Terrence and I have attended many UVA men’s basketball games together, and we look forward to celebrating those shot clock violations from our seats at JPJ.”

Tiger Fuel pioneered the gourmet gas station with the opening of The Market at Bellair on Ivy in 1991, a frequent stop for many UVA alumni and Charlottesville locals. The Markets are known for its made-to-order signature sandwiches, piled high with Boar’s Heat meats, cheeses and freshly baked loaves of French bread.

Tiger Fuel Company is one of the convenience retailers featured in the 2021 Ideas 2 Go video series, which made its debut at the 2021 NACS Show. Read about the latest retailers profiled for Ideas 2 Go in the November issue of NACS Magazine.