ALEXANDRIA, Va.—Consumer’s evolving shopping behaviors and expectations will shape the future of successful convenience store operations. With a keen understanding of consumer attitudes and behaviors, retailers can plan today for tomorrow.
In the webinar “Future Vision: Adapting to Consumers' Evolving Shopping Behaviors,” Greg Parker, founder and CEO of Parker’s and Parker’s Kitchen, and Doug Haugh, president of Parkland USA discuss insights from a recent NACS/Hathway consumer research survey on what drives consumer behavior for order-ahead and delivery services, and the role digital plays in the process.
The webinar explores four unique customer journeys (fill up, in-store, mobile orders, car wash) and how you can maximize engagement each step of the way.
The webinar is available on-demand here. Be sure to check out NACS’ library of webinars. All are complimentary and hosted by industry experts to keep you up-to-date on legislative issues, category management, human resources, technology and other pivotal convenience industry topics.