PLYMOUTH, Mass.—Volta Oil Company partnered with the Alzheimer’s Association this past summer to raise awareness and funds for Alzheimer’s care, support and research. Through the company’s campaign, Volta Oil’s Purple Pump Up for Alzheimer’s, Volta Oil raised more than $178,000 for the Alzheimer’s Association.

The campaign, which ran May 28 through July 18, gave customers at the 18 participating locations the option to make donations to the Alzheimer’s Association at the gas pump or in stores. On June 19 and 20, in recognition of the Alzheimer’s Association’s The Longest Day fundraising and awareness effort, five cents from every gallon of gas sold was donated to the cause.

“Our store associates have the amazing ability to not only raise funds during the Purple Pump Up but also to get the message out about a world without Alzheimer’s,” said Jim Garrett, chairman of Volta Oil Company. “I am not only thankful for all the effort our store personnel have put in the campaign but also grateful for the support our dedicated sponsors give Purple Pump Up year after year.”

Purple Pump Up for Alzheimer’s is the largest cause marketing campaign of its kind in the New England Region to benefit the association. Since the campaign began a decade ago, it has raised over $940,000 for the Alzheimer’s Association’s Massachusetts/New Hampshire chapter.

“The dedicated employees of Volta Oil have had another incredibly successful Purple Pump Up for Alzheimer’s campaign, raising critical funds to support research and help us bolster our efforts to support local families facing this disease,” said Jim Wessler, CEO of the Alzheimer’s Association Massachusetts/New Hampshire chapter. “Volta Oil and their customers should be proud of the fact that they are making a difference in the lives of those living with Alzheimer’s disease and their families.”