PURCHASE, NY.—People love food, and PepsiCo believes that favorite eats are best when paired with an ice-cold Pepsi Cola. To reinforce this, the company has launched Pep’s Place, “where the cola comes first,” the company announced.
This inventive fast-beverage restaurant invites customers to select their Pepsi beverage of choice, which then suggests curated food items based on that selection to enhance the overall meal experience. Pep's Place opens yesterday in select locations around the country for delivery only through PepsPlaceRestaurant.com and major food aggregators, such as Uber Eats, DoorDash and Grub Hub.
To order, customers can go to PepsPlaceRestaurant.com. From there, they can select from a bevy of Pepsi beverages such as Pepsi, Diet Pepsi, Pepsi Zero Sugar, Pepsi Real Sugar, Pepsi Wild Cherry, Pepsi Zero Sugar Wild Cherry, Pepsi Mango and Pepsi Zero Sugar Mango. On top of a choice of beverage, customers can then choose from a menu curated with food pairings for their cola choice, such as cheeseburgers, buffalo wings, Cajun chicken sandwiches, chopped pork sandwiches, spareribs, chicken Caesar salads and more. Also available are sides, including mac and cheese, broccoli and Lay’s chips.
Pep's Place will be open every day for the next 30 days, giving customers ample opportunity to see for themselves that food is better with Pepsi.
"For years we have known that Pepsi is the perfect complement to a variety of foods. But even though consumers know that food tastes Better With Pepsi, they often still forget to order a beverage with their favorite meals," said Todd Kaplan, vice president, marketing, Pepsi. "With the launch of Pep's Place, we have designed a new 'fast beverage' restaurant delivery concept that features a menu and experience literally built around the idea of what foods go best with Pepsi, allowing consumers at home to fully optimize their meals."
The Better with Pepsi promotion began yesterday with eight national commercials. The spots celebrate the unapologetic love of foods like juicy, drippy cheeseburgers, topping-heavy hot dogs and cheese-covered pizzas. The campaign also will feature Spanish language commercials, celebrating food's role as a unifier in the Hispanic community and at home.
In coming weeks, Pepsi will roll out even more consumer-facing experiences, activations, point of sale displays and more to give everyone the chance to see firsthand how their favorite meals go “Better with Pepsi”.
To find the nearest Pep's Place, check PepsPlaceRestaurant.com for additional details.
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