ALEXANDRIA, Va.—How do you manage your store’s categories? “A robust category management process helps retailers maximize space and profits,” said Doug Spencer, director, NACS Solution Center.
“Embracing the lessons of the recent past to forecast and swiftly evolve to meet new consumer demands ahead requires a proactive approach to product sourcing and selecting those ‘just right’ products for customers. To help retailers navigate this new retail environs, NACS has revamped its Advanced Category Management e-learning curriculum and added an in-person pre-conference certification course on the topic ahead of this year’s NACS Show.”
Changes to the Certified Convenience Advanced Category Management Curriculum (CCACM) include combining assortment analysis with space management and expanding how to understand shopper behavior, while adding two new modules—building a brand strategy and price/promotional strategies. The new additions focus on helping retailers define their brand and develop points of differentiation—key drivers to customer loyalty—as well as gain a deeper understanding of price elasticity modeling and promotional strategies designed to serve both the category and the customer.
“Successful category management is critical to a retailer’s success, and our updated online course provides tangible takeaways, as well as long-term strategies that are reflective of the new environment retailers are now operating in,” said Spencer.
Want to learn more about CCACM and the pre-conference course? Join NACS for a free webinar on Tuesday, June 8 from 2 to 3 p.m. ET, “Looking Through a New Lens at Convenience Category Management.” Industry panelists will share real-world insights, solutions and best practices for navigating category management during the webinar.
Sign up today to secure your spot in “Looking Through a New Lens at Convenience Category Management” on June 8, 2 p.m. ET.