PDI to Inject $100 Million+ in Petroleum Ecosystem

The tech firm seeks to reduce complexities by enabling automation with the five-year investment.

May 26, 2021

ATLANTA—PDI said it intends to invest more than $100 million during the next five years to fuel innovation, improve customer experiences and connect the industry’s software ecosystem—delivering new solutions that propel the entire industry forward.

“PDI has been strengthening its portfolio, bringing together enhancements that use real-time data and connectivity software that are foundational for the ongoing success of this industry,” said Rohit Mehra, vice president of network infrastructure at IDC, in a press release. “They are well-equipped to create pervasive and connected user experiences that will help customers scale securely.”

PDI recognizes the challenges operators face due to lack of time, resources, automation and tools to deliver on-demand insights. New solutions, tighter integration and faster innovation are PDI's top priorities. Notable recent updates include: 

  • PDI Security Platform: Simplify managing, monitoring and protecting businesses against cyberthreats.
  • Fuel Pricing Data Integrations: Leverage real-time data to automate daily tasks and improve pricing strategies.
  • Delivery Platform APIs: Integrate order-ahead and delivery partners, like Vroom Delivery, and allow products to automatically update from the PDI Pricebook.
  • Newly formed Innovation Group: Early releases, like Load Board, provide on-demand freight exchange between a company and its carriers, allowing carriers to view or bid on loads based on eligibility. 

PDI customers are already leveraging the new technology. Petrol retailer Applegreen, with operations in Europe and the U.S., relies on PDI for its ERP, fuel pricing and security solutions.

“The fuel market has been particularly challenging this year, and more than ever we need tools to deliver on our ‘low fuel prices, always’ promise to our customers,” said Lee O’ Connor, head of retail fuel and analytics for Applegreen, Ireland. “PDI’s Fuel Pricing solution has been easy to integrate and implement with our existing systems and provides insight into price fluctuations, helping deliver on our promise.”

“Creating a more seamless customer experience and making it easier to do business with PDI is a priority,” said Jimmy Frangis, CEO at PDI. “We’re heavily investing in our people and software to help our customers bring convenience and energy to the world.”