Maxol Invests Millions in Convenience Network

The outlay focuses on more retail space and expanded grocery and convenience lines.

May 19, 2021

SPAR Ireland

DUBLIN—Maxol will invest more than £2 million (US$2.84 million) in its convenience store chain in 2021, as well as on initiatives already scheduled for 2022-23, the Belfast Telegraph reports. The investment will expand retail space and boost grocery and convenience lines, plus introduce SPAR Daily Deli food to more stores. The move comes as Maxol refocuses on transforming from a fuel brand to a convenience foodservice brand that sells fuel.

The company is also adding six more sites to its Maxol Premium fuel line, which has fewer pollutants, as part of its commitment to be a more environmentally sustainable retailer. Three of its service stations currently have charging points, and Maxol will add more dedicated chargers over the next three years.

“As we begin the path to recovery, we are committed to playing our part in supporting the economic recovery and building for the future,” said Brian Donaldson, CEO of The Maxol Group. “We are investing in our estate infrastructure and our product offering sourced from local suppliers to ensure we can provide the best quality, choice and value to our customers when they walk through our doors each day.”

The Kinnegar in Holywood store will receive a 100-square-meter extension to increase the grocery and convenience product lines and install a new SPAR Daily Deli. That location will also get an additional 25 parking spaces, plus a dedicated EV charging hub. The makeover of the A26 Services at Tannaghmore store includes an increase in the number of grocery and convenience products it carries, plus a new SPAR Daily Deli and new value menu. Meanwhile, the Antrim Road location will be revamped to include a new SPAR Daily Deli, along with nine new parking spaces.

Late last year, the Maxol Group announced a carbon emissions offsetting program to support sustainability initiatives, including planting 10,000 trees across the island of Ireland, local community projects and global projects designed to offset carbon emissions, including fuel emissions.

For more about what’s happening overseas, sign up for the virtual NACS Convenience Summit Europe, which will be held June 1-3, 2021. Participants will embark on a virtual discovery of progressive retail operations in Europe. Joined by leading retail executives, thought leaders, marketing innovators, analysts and academics, those attending will find out why global convenience retailers are at the forefront of creating memorable foodservice and destination experiences.