Effective Category Management Delivers Excitement

A NACS webinar will share how to drive sales, reduce out-of-stocks and bring new products to shoppers. 

May 14, 2021

Woman inside C-Store

ALEXANDRIA, Va.—Effective category management can help retailers and suppliers in the convenience channel drive sales, reduce out-of-stocks, and deliver new and exciting products and categories to the 165 million shoppers who frequent a convenience store each day. But knowing how to achieve this can be a daunting task.

To assist retailers in navigating category management, NACS and Impact 21, its category management partner, brought together a panel of experienced category management leaders from Circle K, Maverik and Newcomb Oil Co. for a free webinar, “Looking Through a New Lens at Convenience Category Management.” The panelists will share real-world insights, solutions and best practices for navigating category management during the webinar, which will air June 8, from 2 p.m. to 3 p.m. ET.

The webinar will focus on shopper insights, operational capabilities and returns, including:

  • Incorporating new data sources into your category strategies
  • Implementing best practices and metrics for space and assortment optimization
  • Measuring price and promotional effectiveness
  • Fully leveraging loyalty program capabilities, from data and promos to communication and branding.

Attendees will hear expert advice from Kim James, head of the global center of excellence, merchandising and marketing at Circle K; Lindy Smith, senior category director at Maverik; and Tim Young, category marketing manager at Newcomb Oil. Lucia Crater, executive vice president of sales and business development at Impact 21, will facilitate the webinar.

These category leaders will provide deep insights on the webinar topics as well as how they utilize data and technology to intimately know their business and customers, create new metrics to drive performance, collaborate with suppliers on innovative solutions, and empower their teams to drive results.

Sign up today to secure your spot in “Looking Through a New Lens at Convenience Category Management” on June 8, 2 p.m. ET.

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