Thorntons Celebrates 50 Years With Summer-Long Promotion

Sweepstakes offers loyalty customers a chance to win a year’s supply of fuel.

June 02, 2021

Thorntons in Salt Lake City

LOUISVILLE, Ky.—This year marks a half century of Thorntons convenience, and the chain is celebrating all summer long.

Thorntons plans to celebrate its special milestone with two Refreshing Rewards promotions. The first will celebrate the 50-year anniversary by awarding 200 Refreshing Rewards loyalty participants free fuel for a year, with 50 winners announced each month from now through September 7.

The second promotion is 50-cent Fridays. Every Friday throughout the summer, registered Refreshing Rewards guests will receive their choice of any size dispensed drink purchase for 50 cents. There are three ways customers can join the rewards program. They can text the word ‘Fuel’ followed by a valid email address to 737-57, download the app and register, or register at

In addition, the anniversary celebration includes donations to the communities where Thorntons operates. While supplies last, stores will offer a Thorntons 50th Anniversary Coloring Book for only $2, and all proceeds will be donated to local hunger relief partners. The book includes $10 in Thorntons coupons.

“Service to our guests has been central to the Thorntons mission for 50 years. Our fantastic team members work hard 24/7 to ensure our guests can count on their favorite Thorntons store for their on-the-go shopping needs, and we are honored that they choose to shop with us,” said Simon Richards, president and CEO. “We are proud to serve more than 200 communities, and we are excited to celebrate our 50th birthday with our loyal guests all summer long.”

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