7-Eleven Takes Chicken and Tacos to Tennessee

For the first time in the state, the chain puts these two food concepts under one roof.

July 23, 2021

7-Eleven C-Store

NASHVILLE, Tenn.—7-Eleven is opening Tennessee's first new-build store in Murfreesboro, south of Nashville. The new outlet will be the first to feature the retailer's two most popular restaurant concepts—the Laredo Taco Company and Raise the Roost Chicken and Biscuits—under one roof, the company reported.

The Murfreesboro location, one of many stores opening in the greater Nashville area in 2021, will bring about 40 full- and part-time jobs to the area. Currently, 7-Eleven operates more than 40 stores in Tennessee, seven with Laredo Taco Company restaurants, but the Murfreesboro location will house the state's first Raise the Roost.

Laredo Taco Company, 7-Eleven's proprietary Mexican food restaurant, is known for its authentic tacos. Customers can find meals that are not always available in quick-serve Mexican restaurants, such as authentic barbacoa, carnitas, chorizo and carne asada and breakfast tacos made with fresh eggs. Raise the Roost is 7-Eleven's Southern-inspired chicken concept. Billed as "Chicken Worth Crossing the Road For," the restaurant offers made-to-order and grab-and-go options with a proprietary blend of Southern spices.

Both restaurants will be located side-by-side at the Murfreesboro store, feature separate ordering counters and shared indoor and outdoor seating.

"Tennessee has a booming economy and some of the fastest-growing cities in the country," said Brad Williams, senior vice president of corporate operations and restaurant platforms, 7-Eleven. "This new store concept offers 7-Eleven-style convenience, plus two great restaurant-quality dining options—all in a single stop. As we open more stores in the Nashville area, we plan to exceed Tennesseans' expectations with Raise the Roost Chicken & Biscuits, Laredo Taco Company and all the other great products and services found in 7-Eleven stores across the country."

As with all 7-Eleven stores, the Murfreesboro location will have signature items, such as fresh-brewed coffee, Big Gulp and Slurpee drinks, and Big Bite hot dogs, along with hot-to-go and fresh-baked pizza, taquitos, fresh sandwiches and salads, baked-in-store cookies and pastries and 7-Select private brand products.

Read more about 7-Eleven’s new concepts in “The Reimaging of 7-Eleven” in the December 2020 issue of NACS Magazine.

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