IRVING, Texas—7-Eleven Inc. said it plans to offer its frictionless Mobile Checkout feature in all U.S. stores by the end of 2022 as it expands the scan-and-pay capability to 2,500-plus stores via the 7Rewards loyalty program.
Using the 7-Eleven app, customers can quickly scan items and pay for purchases without ever standing in a checkout line. Mobile Checkout is now available in more than 3,000 participating 7-Eleven stores in 32 states, as well as in Washington, D.C.
“After over a year of living through the pandemic, Americans have a new perception of what convenience looks like. For many, it's a contactless shopping experience without waiting in line,” said 7-Eleven Digital Senior Vice President Raghu Mahadevan, in a press release. “Luckily, we were already testing Mobile Checkout and had begun expanding 7NOW home delivery to hundreds of markets before lockdowns occurred. Now, we are accelerating the expansion of Mobile Checkout to ensure customers can shop at 7-Eleven the way they want to shop: safe and convenient.”
7-Eleven said it was the first convenience store chain to develop proprietary technology for a full frictionless shopping experience from start to finish. Mobile Checkout works on both Android and iOS devices and is available for most 7-Eleven merchandise that has a bar code. Some items still require cashier assistance, such as financial services and age-verified products (such as alcohol, tobacco and lottery tickets).
Mobile Checkout is available at participating stores in major U.S. markets including New York City; Boston; Baltimore; Washington D.C.; Philadelphia; Chicago; Orlando, Fla.; Miami; Dallas; Denver; Las Vegas; San Diego; Los Angeles; San Francisco; Portland, Ore.; and Seattle.
The frictionless payment option first debuted in NYC in 2019, and 7-Eleven has continued to up the usefulness of its app with features such as the in-App Wallet. Later in 2020, 7-Eleven began offering pay-at-the-pump options on Mobile Checkout as well.
To learn more about this trend accelerated by the pandemic, read “The ‘Vision’ of Future Checkout” in NACS Magazine.