Spend a Night Inside 7-Eleven's Newest Evolution Store

Consumers can book an exclusive 7-Eleven Game-All-Night Experience through Airbnb.com.

January 27, 2021

IRVING, Texas—Craving a one-of-a-kind experience with all-you-can-drink Slurpee frozen beverages? Good, because two people have an opportunity to book a private, once-in-a-lifetime stay at a brand-new luxury 7-Eleven store before it opens to the public.

The exclusive gaming experience with 7-Eleven, virtually hosted by Dallas Cowboys Q Dak Prescott, goes live on Airbnb.com on Feb. 1. This opportunity is available to two people who are at least 18 and reside in Dallas County, Texas. To book one of the two available one-night stays on Friday, Feb. 26, or Sunday, Feb. 28, consumers can visit https://airbnb.com/h/gaming-paradise. Once a booking is approved, each stay costs just $11 and gives gamers all-night access to the highly coveted PlayStation 5.

Each night, two gamers from the same household who booked the experience through Airbnb.com will enjoy a private gaming paradise in a completely decked out, never-been-shopped-in 7-Eleven Evolution Store. The store will be completely transformed into a plush futuristic gaming palace, complete with:

  • A game pod featuring a big screen TV, luxury loungers and DualSense controllers
  • An exclusive one-hour Twitch streaming session with popular gamer and founder of the world-renowned gaming organization FaZe Clan, FaZe Temperrr
  • One of the most coveted items of the year, the PlayStation5 console, along with fan favorite accessories and games
  • Access to 7-Eleven drinks and snacks in the latest 7-Eleven Evolution Store, including a Slurpee drink station, Laredo Taco Company tacos and other favorites such as Red Bull, MTN DEW and Doritos.

The store is one of six across the nation and serves as an experiential testing ground where customers can try 7-Eleven's latest innovations in a revolutionary store format. (For a look inside 7-Eleven’s Evolution Store concept, including Laredo Taco Company, read “The Reimaging of 7-Eleven” in the December 2020 issue of NACS Magazine.)

“The ultimate gamers' console warranted an experience just as exclusive in our newest 7-Eleven Evolution Store—our ultimate retail environment. We can't wait to immerse a few gamers in the limitless world of 7-Eleven,” said 7-Eleven Senior Vice President and Chief Marketing Officer Marissa Jarratt in a press release.

Of course, 7-Eleven is taking extra steps to protect its game-all-night guests during the pandemic. Sanitation measures include a team of certified biohazard professionals disinfecting the location prior to guest arrival, along with health screenings for guests, personal protective equipment (PPE) and hand sanitizer stations. House rules include mandatory masks when not eating or drinking and social distancing. All safety protocol will be supervised by a certified compliance officer. Guests must prove Dallas County residency and currently live in the same household to minimize risk.