ATLANTA—PDI has partnered with EG Group to expand the use of PDI Payments to nearly 1,700 sites across North America. The PDI Payments platform currently powers EG Group’s SmartPay Rewards. The rewards program originated with Cumberland Farms and will soon be rolled out to EG Group’s remaining stores across North America.
Customers can download the free app for the contactless payment experience at the pump or in-stores. PDI will provide the technology to support customer enrollment in SmartPay and deliver ongoing customer service for reward members.
“We’ve seen significant consumer adoption at the locations where we’ve implemented our SmartPay program,” said Mohsin Issa, founder and co-CEO at EG Group. “We’re excited to extend our partnership with PDI so we can quickly offer this valuable service to an even larger segment of our loyal customer base.”
In other EG Group news, the retailer announced the appointment of Lord Stuart Rose as non-executive chairman with immediate effect. Rose is currently chairman of Ocado PLC, a post from which he will retire in May after more than eight years as chair. He previously served as CEO and executive chairman at Marks & Spencer PLC.
“I am delighted to chair the Board of EG Group, and I look forward to working with the Board and management, including fellow non-executive John Carey, in the next stage of the development of a world-class, global scale retail business,” Rose said.