Alltown Expands Contactless Fuel Payment Option

All 30 Massachusetts locations will now accept fill-up payments via PayByCar. 

January 22, 2021

WESTBOROUGH, Mass.—Alltown has rolled out its contactless payment solution for gas purchases at all 30 Massachusetts locations, Chain Store Age reports. The chain, which has more than 70 locations in New England, piloted the PayByCar option at a Massachusetts store in 2019.

PayByCar ties into a vehicle’s E-ZPass electronic toll transponder and sends a text to the customer’s smart phone when entering the fueling area. To activate PayByCar, customers respond to the text with the pump number, and the mobile app automatically turns on the pump for the transaction. A pre-enrolled payment card is charged for the fuel.

Customers without E-ZPass can use a PayByCar sticker to enroll in the program. PayByCar estimates using its system slashes refueling time by 73% during the winter. The technology will soon become available for payment inside a convenience store, at the car wash, drive-thru and restaurants later this year.

“We’re living at a time when contactless payments are increasingly important,” said Mark Cosenza, senior vice president at Global Partners LP, which owns Alltown. “We’re excited to offer drivers not only the convenience of simple and quick transactions, but also the added safety and peace of mind during the age of COVID-19.”

The pandemic has fueled consumer interest in contactless payments, leading more companies to install or test new and faster ways to pay. This fall, Amazon debuted palm payments, while Kroger is testing contactless payment methods.

Read more about contactless and mobile payments in “What’s Next for Mobile Pay?” in the July 2020 issue of NACS Magazine, and QR codes in “Code Switch” in the December 2020 issue of NACS Magazine.