SEATTLE—Amazon has introduced a new contactless way to pay in select Amazon Go stores: Amazon One, which enables customers to use their palm to enter stores and pay for merchandise, according to Dilip Kumar, vice president of physical retail and technology, who made the announcement on the Amazon blog.
NACS Daily first reported on the concept in January.
“The service is designed to be highly secure and uses custom-built algorithms and hardware to create a person’s unique palm signature,” Kumar said in his blog.
The technology will first be available in Amazon Go stores in Seattle, where Amazon One will be added to the store’s entry gate as a convenient choice for customers to use to enter the store to shop.
To sign up for Amazon One, customers insert their credit card, then hover their palm over the device and follow the prompts to associate that card with the unique palm signature being built by the computer’s vision technology in real time.
“Beyond Amazon Go, we expect to add Amazon One as an option in additional Amazon stores in the coming months,” Kumar wrote. “And, we believe Amazon One has broad applicability beyond our retail stores, so we also plan to offer the service to third parties like retailers, stadiums, and office buildings so that more people can benefit from this ease and convenience in more places.”