Amazon Expands In-Garage Grocery Delivery

The Prime member service is now in more than 5,000 cities and towns.

April 28, 2021

Grocery Delivery

SEATTLE—Amazon has expanded Key by Amazon In-Garage Grocery Delivery to everywhere grocery delivery from Amazon is available, providing service to more than 5,000 U.S. cities and towns, the company announced in a press release. Originally launched in five cities last November, Key In-Garage Grocery Delivery can now be used by millions of eligible Prime members to have their Amazon Fresh and Whole Foods Market groceries delivered securely and conveniently inside their garage.

Many customers relied on online grocery delivery services as a result of the COVID-19 pandemic, and it’s clear that some will continue to use grocery delivery because of the convenience it provides. In a recent survey by Morning Consult commissioned by Amazon, nearly 70% of Americans report that grocery delivery is beneficial when they don’t have time for a trip to the grocery store. Of the 54% of Americans who highlighted convenience as the most important benefit of grocery delivery, 77% reported saving time as an advantage.

“Customers who tried Key In-Garage Grocery Delivery have loved the service, which is why we’re expanding it to everywhere Amazon offers grocery delivery,” said Pete Gerstberger, head of Key by Amazon. “As customers look for more convenience in their daily lives, we’re excited to deliver another service that not only helps them save time, but provides peace of mind knowing that tonight’s dinner is safe in their garage and out of the weather.”

Eligible Prime members can shop online and build a cart just like they would for any grocery delivery order. Customers with a compatible garage door opener or myQ Smart Garage Hub can connect the myQ app with Key, then simply select “Key Delivery” at checkout for no additional cost. Once the order is placed, a trained shopper will fill the order, selecting products that meet the high quality standards of Amazon Fresh and Whole Foods Market. Grocery orders are securely delivered by a delivery service professional, and customers can easily use the Key by Amazon app or the Amazon mobile shopping app to be notified when their groceries arrive.

The service isn’t the only time saver Amazon has been enhancing and making more available as of late. Amazon Go recently removed friction from in-store shopping by adding more Amazon One technology, a palm-reading biometric payment and identification system, to its stores.

Not a NACS Magazine or NACS Daily subscriber? Subscribe to NACS Magazine in a print and/or digital format to read the latest insights from industry thought leaders each month. Subscribe to NACS Daily to receive a roundup of industry news and trends in your inbox each weekday.

Advertisement
Advertisement
Advertisement