IRVING, Texas—This month, 7-Eleven stores in the Northeast are collecting non-perishable food items for donations to local communities, the retailer reports.
7-Eleven is encouraging customers in Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Vermont to leave donated food items at their local participating 7-Eleven store. Donations will be divided between five Feeding America member food banks. The initiative was created in conjunction with National Volunteer Month.
“The past year has proven the importance of community and taking care of one another,” said Sembe T. Cole, vice president, North Atlantic Zone, 7-Eleven. “We are proud to have 7-Eleven franchisees and employees committed to giving back to community members in need and look forward to finding new, creative ways to involve our entire zone in similar opportunities in the future.”
7-Eleven has long supported Feeding America and other hunger relief causes. In February, the chain announced a campaign to help provide meals to families through its relationship with Feeding America. Customers can round up their purchases to the nearest dollar—both in-store and through the 7NOW delivery app—and donate the difference to Feeding America.
In addition, customers can support the cause with their purchases. 7-Eleven will provide a meal to the Feeding America network of food banks for every large Big Gulp, fountain drink, Slurpee drink or cup of coffee purchased at participating stores each Friday through April 27.
7-Eleven follows a number of companies and convenience retailers supporting Feeding America. In January, Maverik stores donated to the organization while encouraging customers to “Round up the Change” to add to donations, which were donated in March. In September 2020, Casey’s and Coca-Cola also partnered to support the organization.
Not a NACS Magazine or NACS Daily subscriber? Subscribe to NACS Magazine in a print and/or digital format to read the latest insights from industry thought leaders each month. Subscribe to NACS Daily to receive a roundup of industry news and trends in your inbox each weekday.