Hunt Brothers Pizza Promotes ‘Fastest QR Code’

Unique marketing during Sunday’s NASCAR race helped boost brand recognition of HBP’s c-store partners.  

April 19, 2021

Hunt Brothers Pizza NASCAR

NASHVILLE, Tenn.—Hunt Brothers Pizza recently announced its latest marketing innovation to create the “fastest QR code” in NASCAR racing.

In partnership with Flowcode, an offline to online company, and NASCAR team Stewart-Haas Racing, the QR code was featured on the No. 4 Hunt Brothers Pizza Ford Mustang, driven by Kevin Harvick, during the Richmond Toyota Owners 400 NASCAR Cup Series race on April 18. The custom-branded, 27.5-inch QR code—visible on-screen when the in-car camera was shown—created a “Scan to Win” experience for viewers at home and at the track to win prizes, including a grand prize of two tickets to a NASCAR Cup Series race in the 2021, or Harvick merchandise.

“Our longtime racing sponsorship gives Hunt Brothers Pizza the opportunity to give our valued c-store partners national brand recognition and exposure to their offerings in a way that only a nationally branded pizza program can do,” said Dee Cleveland, Hunt Brothers Pizza director of marketing.

The made-to-order pizza company continuously seeks new technology and innovative solutions to support its convenience retail partners by building awareness and boosting sales. Hunt Brothers Pizza has sponsored Harvick for years in the NASCAR Xfinity Series and NASCAR Camping World Truck Series. It joined Harvick fulltime in the NASCAR Cup Series in 2019 and has since been a mainstay in NASCAR’s premier division.

To learn more about how pizza is a mainstay in c-stores, be sure to read “Good Food From Small Kitchens” in NACS Magazine.