Mars Wrigley Unveils Snickers Almond Brownie

The newest addition to the Snickers portfolio will hit shelves later this year.

April 16, 2021

Snickers Almond Brownie Art

NEWARK, N.J.—Snickers announced the brand's newest product innovation—Snickers Almond Brownie. The newest addition to the Snickers brownie portfolio will launch in August 2021 and will feature the brand's newest flavor obsession: a chewy brownie filling, mixed with chopped almonds and topped with a layer of luscious caramel, all coated in dark chocolate.

The innovation follows the release of two other products in the Snickers brownie line-up: Snickers Peanut Brownie, which features a chewy peanut-brownie filling, a layer of caramel and a classic Snickers chocolate coating, and the Snickers Peanut Brownie Ice Cream, which features brownie-flavored ice cream with chewy brownie bits, topped with a thin layer of caramel and peanuts covered in a milk chocolate-y coating, both currently on shelves nationwide.

"After seeing unparalleled excitement for the Snickers Peanut Brownie and Snickers Peanut Brownie Ice Cream launches, we're excited to deliver on our purpose of better moments and more smiles by unveiling a delicious variation of the bar for our fans,” said Michelle Deignan, Mars Wrigley senior brand director, in a press release. “The new Snickers Almond Brownie offers a deeply satisfying treat, with a taste and texture only Snickers can deliver on.”

Snickers Almond Brownie will be available in single, share and sharing pouches.

Snacking has become a “fifth meal” for consumers, with many preferring to snack instead of sitting down for a full meal. Due the pandemic, many in the population began working form home and with that, came a steep increase in snacking, with 88% of adults saying they were snacking the same or more than before the COVID-19 outbreak.

To read more about snack trends, check out “Snack Attack” in NACS Magazine.