WAWA, Pa.—Wawa has entered into an agreement with GSK Consumer Healthcare/GlaxoSmithKline to bring Nicorette smoking cessation gum and lozenges to more than 900 Wawa locations, the Philly Voice reports.
“Over the last several years, people have started to change habits and become much more conscious and educated about their health and wellness,” said William Kloss, Wawa’s category manager for tobacco and snacks. “Our in-store offer, both in food service and packaged goods, reflects this trend and we wanted to make sure that we have a complete offer in the tobacco space as well.”
To correspond with the Nicorette addition, Wawa will run a marketing campaign with virtual ads, coupons and signage. “Our goal is to let customers know that we are in the smoking cessation category and offer a strong assortment of the Nicorette products,” Kloss said.
“Nicorette has been helping millions of Americans quit smoking for over 35 years, and we are now offering convenience store shoppers a smaller, 10-count size that allows them to give quitting a try at a price that is typically less than a pack of cigarettes,” said Susan Miller, customer strategy manager for GSK Consumer Healthcare. “With the launch of the smaller size 10-count Nicorette gum and the new 20-count Nicorette Coated Lozenges, we are excited to partner with Wawa and hopefully entice more smokers to begin their journey to stop smoking with Nicorette.”