LOCKPORT, N.Y.—Crosby’s Convenience Stores this week will launch a new customer reward program, “My Crosby’s Rewards,” for customers at all 81 Crosby’s locations across Western New York and Northwest Pennsylvania. The c-store chain said it also is planning to add an online ordering feature to its mobile app.
The c-store chain created My Crosby’s Rewards in partnership with Paytronix, a national provider of rewards programs, as a way to give back to Crosby’s loyal customers. Through the program, members can earn points on purchases of food, fuel and most other merchandise at all Crosby’s locations. Every gallon of fuel purchased earns five points, while every dollar spent on items in store will earn 10 points, though some exceptions apply. Points can be redeemed for in-store rewards using Crosby’s new mobile app or online at crosbysstores.com. The mobile app can be downloaded from the Apple App Store or Google Play.
“We’ve always offered a great range of prepared foods, friendly service and great prices that have brought customers in. But with our new My Crosby’s Rewards Program, we can give something back to our most loyal customers,” said Doug Galli, vice president of Crosby’s Stores. “We look forward to helping our customers save on their everyday needs and provide rewards and discounts on the products and services they use most.”
When the program launches, every new registered member will receive 10 cents off their first three gasoline fill-ups within 90 days of registration and will also have access to members-only pricing on Crosby’s coffee and f’real frozen beverages.
Crosby’s said it is also working with vendor partners to offer surprise rewards and bonus points for program members. In addition, Crosby’s will feature a “reward yourself” catalog of snack and beverage treats such as Coffeehouse coffee, fountain soda, Reese’s Peanut Butter Cups, Crosby’s Signature cheese pizza and other items. In addition, members celebrating a birthday with Crosby’s will receive a special birthday surprise.
My Crosby’s Rewards program members can also take advantage of several “clubs” that will offer purchase rewards on specific Crosby’s Signature products, including prepared foods. At launch, these clubs include:
· Hot or Cold Dispensed Beverages—Buy seven, get the eighth free
· Crosby’s Made-to-Order Whole Subs—Buy eight, get the ninth free
· Perry’s Ice Cream Pints—Buy seven, get the eighth free
Using the new Crosby’s mobile app for iOS and Android devices, customers will be able to keep track of their point balance, select their preferred store and access information for any location, including the prepared food menu and hours. Users can also place a call to a store from the app or request directions to the nearest Crosby’s location. The Crosby’s mobile app will also provide a platform for the addition of other features, such as online ordering which will be coming soon.