PITTSBURGH—Giant Eagle’s GetGo c-store chain is expanding its WetGo car wash offer with the launch of WetGo PRO, featuring a longer wash tunnel with state-of-the-art cleaning equipment to nearly halve the wash time of a traditional car wash, the company said. Subscribers will get their own wash lane, too.
The first planned WetGo PRO locations will be in Bridgeville, Pa., and North Versailles, Pa., and the company is exploring 10 more Pittsburgh-area sites.
“WetGo PRO will raise the bar on what express car washing will mean in the Pittsburgh area,” said Sean McBride, vice president of carwash at GetGo. “From start to finish, the customer experience was always considered—starting with dual gate access for faster payment processing and an optional contactless experience.”
McBride said the dual-gated access method is the first of its kind in the Pittsburgh area. It will include a designated lane for members of GetGo’s car wash subscription service, as well as a full-time greeter always on site to aid a customer whenever needed. The new format also will feature a sleek and modern building design, 120-foot in length, with natural lighting to eliminate light transition.
After selecting their service, WetGo PRO guests will stay in their vehicle as it is automatically guided through the tunnel, where it will be soaked, soaped, washed with multiple brushes, rinsed with a spot-free solution for a high shine, and then dried with high-powered touchless driers. At the end of the wash, guests will have access to a bay of free amenities including high-powered vacuums, mat cleaning, microfiber towels and tire air.
“We are elevating the classic car wash to create an enjoyable, effective and convenient experience for our guests,” said McBride. “Not only have we completely automated the process to make the payment process easier, we have made keeping your car spotless even more affordable with our new subscription service.”
GetGo’s GO Unlimited Wash subscriptions start at $14.99 a month and can be used at any of the company’s 40 WetGo locations.