LAKEWOOD, Colo.—Einstein Bros. Bagels is moving into convenience stores for the first time, starting with five locations in the Houston area under a deal with King Fuels, a Spring, Texas-based fuel wholesaler and branded jobber.
The first c-store bagel shop will open this month at 15605 Aldine Westfield Road, and the second is slated to open in November at 108 W. Green Road.
The new King Fuels locations will offer a simplified breakfast platform while still delivering a culinary and convenient customer experience, Einstein Bros. said. Bagel and shmear flavors, egg sandwiches and cold brew coffee, plus hot pizza bagels for lunch will be on the menu.
“We’re witnessing more consumers looking to c-stores as morning destinations and the demand for bakery and breakfast products continues to increase,” Nick Schaefer, senior vice president, bagel brands development, Einstein Bros. Bagels, said in a news release. “We are aiming to fill the gap with a simplified menu in a location many are already visiting and are excited to bring Einstein Bros. Bagels favorites to King Fuel consumers.”
“Einstein Bros. Bagels is a perfect fit for King Fuels as both companies share a commitment to excellent service and providing exceptionally convenient options,” Zaki Niazi, president and CEO of King Fuel, said. “We are thrilled to provide the Houston market with another convenient way to fuel up with a delicious fresh-baked breakfast or lunch.”
Einstein Bros. Bagels is part of the Coffee & Bagel Brands family, which owns Caribou Coffee, Bruegger’s Bagels, Noah’s New York Bagels and Manhattan Bagel. Einstein has more than 700 locations in 40 states and the District of Columbia.