Retailers Partner With Coca-Cola for Free Coke Energy

Today, 15 convenience store chains offer a free energy boost from one of Coke Energy’s four flavors.

October 30, 2020

ATLANTA—The Coca-Cola Company has partnered with 15 retailers to offer a free Coke Energy to customers age 18 and older. Only available today, Oct. 30, customers can receive one of four Coke Energy flavors while supplies last: Coke Energy, Coke Energy Zero Sugar, Cherry Coke Energy or Cherry Coke Energy Zero Sugar.

Retailers participating in the giveaway include Casey’s, Circle K, ExtraMile, GetGo!, Kwik Trip, Kum & Go, Love’s, Mapco, Murphy, Pilot, QT, RaceTrac, Sheetz, Speedway and TCA. Retailers are promoting the giveaways through loyalty apps, social media channels, email marketing and on digital screens at pumps. Coca-Cola is amplifying their efforts via multichannel advertising, social media, influencer partnerships and owned channels.

In January, Coca-Cola Energy, the first-ever energy drink under the Coca-Cola brand, rolled out nationwide. All four varieties include 114 mg of caffeine per 12-oz. serving, plus guarana extracts and B-vitamins.

“We’re making energy drinks more accessible and approachable to more people,” said Brandan Strickland, brand director, for Coca-Cola Trademark, in a press release about the launch. “We recognized an opportunity to meet an unmet need in the category and give more people even more reasons to reach for a Coke.”

Attendees at the NACS Crack the Code Experience, which runs November 2 through December 4, 2020, can gain key insights into what exactly customers are looking for in beverages with the education session “Beverages for the Win.” Register to watch this session and many more!