RICHMOND, Va.—GPM Investments, which operates convenience stores under the fas mart and Scotchman brands among other names, has upgraded its loyalty program, fas REWARDS, to allow members to earn up to 4% in loyalty points—double the current 2% level—and is enhancing its offers based on customers’ shopping behaviors.
GPM started rolling out the enhanced fas REWARDS program November 4, with plans to introduce it in all locations by the first quarter of 2021, including retail stores acquired in the company’s recently acquired Empire Petroleum stores.
“We are constantly looking for ways to bring value to our customers and to thank them for shopping at one of our over 1,350 stores,” said Arie Kotler, chief executive officer of GPM. “fas REWARDS does just that when customers shop our stores, earn points and redeem their fas BUCKS.”
Customers can enroll via the updated fas REWARDS app and are immediately rewarded with 10 cents off per gallon of fuel, up to 20 gallons (fuel rewards are available in most states subject to restrictions that vary by state).
In addition to the enrollment reward, benefits include:
- Earn 10 points for every $1 spent inside
- Earn five points for every gallon of fuel purchased
- Reach 250 points and choose from either $1 fas BUCKS or five cents off each gallon of fuel up to 20 gallons
- Receive fas REWARDS greetings for birthday deals, reward expiration reminders, special offers and more
Richmond, Va.-based GPM was founded in 2003 with 169 stores and has grown through acquisitions to 2,930 locations comprised of 1,350 company-operated stores and 1,580 dealer sites to which it supplies fuel, in 33 states and Washington D.C.
GPM operates in three segments: retail, which consists of fuel and merchandise sales to retail consumers; wholesale, which supplies fuel to third-party dealers and consignment agents; and GPM Petroleum, which supplies fuel to GPM and its subsidiaries selling fuel (both in the retail and wholesale segments) as well as sub-wholesalers and bulk purchasers.