PepsiCo Launches New Direct-to-Consumer Offerings

Websites offer bundles of favorite snacks, pantry items and beverages.

May 15, 2020

PURCHASE, N.Y.—As consumers increasingly turn online for their food and beverage needs during the COVID-19 pandemic, PepsiCo has launched PantryShop.com and Snacks.com, two direct-to-consumer websites where shoppers can order an assortment of PepsiCo’s food and beverage brands.

“Over the last few years, PepsiCo has been working to be a faster, stronger, better company, one that is laser focused on meeting consumer needs and winning in the marketplace. Investing in e-commerce and digital capabilities and talent has been—and will continue to be—a big part of that effort,” said Gibu Thomas, senior vice president and head of e-commerce, in a press release. “In these uncertain times, as more and more consumers are using e-commerce channels to purchase food and beverage products, PantryShop.com and Snacks.com offer shoppers another alternative for easy and fast access to products they love.”

On PantryShop.com, consumers can order specialized bundles containing PepsiCo’s top-selling, pantry favorites from brands like Quaker, Gatorade, SunChips and Tropicana, within categories such as "Rise & Shine," "Snacking," and "Workout & Recovery." These pantry kits have been curated based on affinity research and are designed to meet consumers’ ‘new normal’ such as working and exercising from home and homeschooling.

On Snacks.com, consumers can choose from more than 100 of their favorite Frito-Lay products from a variety of iconic brands like Lay’s, Tostitos, Cheetos and Ruffles, as well as dips, crackers, nuts and more. New items will continue to be added in the coming months as the site is customized to meet consumer preferences.

“We’ve seen incredibly strong demand for our snacks during this time, and Snacks.com offers consumers another way to purchase the products they love, delivered right to their door,” said Michael Lindsey, chief transformation and strategy officer for Frito-Lay North America.

“Snacks.com provides our incredibly loyal Frito-Lay shoppers with beloved products like Lay’s Classic potato chips, Doritos Cool Ranch flavored tortilla chips and Flamin' Hot Cheetos so they can quickly and conveniently fill their pantries.”

Coronavirus Resources

NACS has compiled resources to help the convenience retail community navigate the COVID-19 crisis. For news updates and guidance, visit our coronavirus resources page.

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