La Plata, Md.—Dash In, the c-store chain operated by the Wills Group whose mission is to “lift up the journeys of its neighbors through good food and warm smiles,” delivered more than 2,500 personal messages and snacks to heroes in the Delaware, Maryland and Virginia area this past week. Partnering with local organizations supporting health-care workers and first responders, Dash In’s Snack-O-Gram Program was the driving force behind the gifts, a thank you to the heroes for their service during the COVID-19 pandemic.
Through the Snack-O-Gram program, Dash In invited customers throughout the month of May to write a personal note of appreciation to their local heroes and select a snack for them by visiting dashin.com.
Recipients of the snacks and messages included:
- ChristinaCare Hospital
- Christiana Fire Company Station 12
- UM Baltimore Washington Medical Center
- Branchville Volunteer Fire Department
- Hillandale Volunteer Fire Department Station 12
- Holy Cross Health Center
- Woodland Beach Volunteer Fire Department
- Chesterfield County Fire Station 16
- Henrico Doctors HCA Hospital
“Our staff was so excited to receive the Dash In Snack-O-Grams. It was incredible to see all of the Dash In employees coming together to make the delivery. We’re hard at work to keep our communities safe and healthy during this time and we really value the kind words we received—and the snacks!” said Kathryn Blaha, donor relations and special events officer for the University of Maryland Baltimore Washington Medical Center Foundation.
Dash In didn’t stop there. Along with providing the snacks, Dash In gave local heroes who visited any Dash In in the Mid-Atlantic region from April 27 to May 3 a free sandwich offer redeemable from their local Dash In’s Craveable Menu.
Darleen Nascimento, executive director of brand marketing and customer experience for Dash In, said, “We at Dash In are so grateful for the commitment of health-care professionals and first responders across the Mid-Atlantic region. Our goal with the Snack-O-Gram program was simple: Bring our neighbors and neighborhoods together by providing those at home an opportunity to lift up and celebrate the bravery of our local health-care professionals and first responders with a delicious snack and word of encouragement.”