RaceTrac Launches New Fuel Rewards VIP Program

Members save at the pump and receive extra benefits in-store.

June 18, 2020

ATLANTA—This week, RaceTrac rolled out a new monthly fuel subscription program, RaceTrac Rewards VIP, that provides members with discounts at the pump.

For $2.49 per month, RaceTrac Rewards VIP members will save 10 cents per gallon on the first 40 gallons and three cents per gallon thereafter with each fuel purchase every month. This add-on to the RaceTrac Rewards loyalty program also gives members various coupons and promotions on RaceTrac products in-store.

“At RaceTrac, we believe in providing ‘Whatever Gets You Going,’ and that includes the fuel to get you on your way to wherever you are going,” said Melanie Isbill, chief marketing officer of RaceTrac. “Our new RaceTrac Rewards VIP program thanks and rewards our guests for their loyalty to RaceTrac with a fuel discount that supports and fits their lifestyles.”

To save at the pumps, RaceTrac Rewards VIP members can simply enter the phone number tied to their loyalty account at the pump or when paying in-store. Fuel savings are also available through the RaceTrac Rewards dashboard and new e-receipts, available online and in the app.

To become a RaceTrac Rewards VIP, current RaceTrac Rewards members can upgrade their membership here or in the RaceTrac mobile app.

RaceTrac Rewards VIP is the latest customer benefit that the chain has rolled out this year. In April, the chain launched its new online ordering platform, which allows guests to select and order items from RaceTrac and pickup within 30 minutes from the “Grab and Go Box” pass-through window.

RaceTrac holds itself to the highest food safety and cleanliness standards, and all of its more than 550 locations follow stringent hygiene and sanitation practices. In direct response to COVID-19, all stores continue to take extra precautions through enhanced cleaning measures. This includes implementing social distancing procedures, continuously cleaning high contact-areas and a nightly store stand-down for cleaning and sanitization.