Yahoo Mail Users Can Shop Directly From Inbox

Verizon Media partners with Walmart to streamline online grocery shopping.

July 22, 2020

SUNNYVALE, Calif.—Verizon Media has launched “Groceries from Walmart,” which allows Yahoo Mail users to browse, add to a cart and buy essential groceries from Walmart right within their Yahoo Mail account. This is the first time email users can fill a shopping cart from their inbox, streamlining their shopping experience from within the mail app that they use daily to track promotions, coupons and more.

Most Americans are shopping online for groceries and doing it more often since the onset of COVID-19. A May survey by Inmar Intelligence found 80% of consumers are now shopping online for groceries, up 40% from pre-pandemic levels. What’s more, almost 60% say they are shopping for groceries online more often now than they were before the pandemic began.

“Because of the unprecedented coronavirus challenge, online grocery shopping is now the new normal and Verizon Media is well positioned to take advantage of the behavior shifts,” said Guru Gowrappan, CEO of Verizon Media, in a press release.

By bringing Groceries from Walmart to Yahoo Mail, people can now tackle all of their grocery needs from one place. Last year, Yahoo Mail debuted a new app which included the launch of Grocery View, which helps users save time and money on the essentials. The View shows users the deals at local grocery stores, lets them save those deals to their shopping lists, as well as connect their store loyalty card to automatically apply saved coupons at checkout. Now, Yahoo will give users the ability to shop Walmart’s grocery catalogue at their leisure and add items to a shopping cart within Yahoo Mail for pickup from their local Walmart store.

“Customers are leaning on Walmart more than ever [to help] them save on items they need the most, but also to help save them time,” said Rich Lehrfeld, senior vice president of Walmart Marketing. “The new ‘Groceries from Walmart’ feature that lives within Yahoo Mail takes one more step out of our customers’ days, helping them shop when, how and where they want.”