ANKENY, IOWA—Casey’s General Stores today launched Casey’s Rewards, its first-ever loyalty program enabling the 16-state c-store chain’s customers to earn points on everyday purchases and redeem them for Casey’s Cash, fuel discounts or donations to local schools of their choosing. Dubbed Cash for Classrooms, the giving-back feature demonstrates Casey’s drive to make lives better for its communities and guests.
Casey’s Rewards enables guests to easily earn and track points on eligible purchases, any way they shop at Casey’s—in-store, online, at the pump or over the phone, the chain said. Redemptions start at 250 points, and customers can redeem them in a variety of ways, including converting points into Casey’s Cash, which can be used to pay for items inside the store, redeeming points for cents off of fuel or turning points into a donation to a local school.
“We’re so happy to make Casey’s Rewards available to our guests and even more excited about the good we’ll be able to do together in our communities,” said Chris Jones, chief marketing officer and senior vice president, Casey’s General Stores, in a press release. “In addition to the benefits of special offers and earning points, the school donations that guests choose will have a far-reaching impact across the country.”
Guests will earn 10 points for every full $1 spent on eligible purchases in-store, online or over the phone. At the pump, guests will earn five points for every full gallon of fuel purchased. And, for every 10 large pizzas purchased, guests will get one free.
At the center of Casey’s Rewards is an updated Casey’s app, capable of tracking points and pizza purchases. In addition to being the easiest way to order Casey’s famous pizza, the app gives guests access to special offers and discounts on the things they buy every day. Guests also can use their phone number to earn points in-store, at the pump or when they call to order.
Cash for Classrooms
To celebrate the launch of Casey’s Rewards, Casey’s is giving more than $50,000 in donations toward local schools for their use—whether it’s to restock school supplies, pay off student lunch debt or update classrooms.
“Being rooted in the communities that we call home has been a pillar for Casey’s since day one. With the launch of Casey’s Rewards, we’re thrilled to be getting our guests involved in directing donations to schools through Cash for Classrooms, and our additional donation of over $50,000 to schools will help kick things off,” said Jones.
Casey’s will be giving an initial donation to 16 schools—one in each of the states where it operates—as part of the launch of Casey’s Rewards. When guests sign up for Casey’s Rewards, they’ll be able to select a local school they’d like to support through Cash for Classrooms. The selected schools will have a chance to receive up to $5,000 and a pizza celebration. In order for guests to help their school earn an initial donation from Casey’s, they must select their preferred school in Casey’s Rewards by February 14, 2020, at 11:59 p.m. Central Standard Time. To join the program and start earning, visit caseys.com/rewards or download the Casey’s app for iPhone and Android.