Kwik Trip Launches Gold Rush Rewards Promo

The chain is running a campaign to push signups and usage of its loyalty program.

January 31, 2020

LA CROSSE, Wis.—Kwik Trip is pumping up its loyalty program with the new Gold Rush 2020 promotion, which will hand out 10 gold Kwik Rewards cards to its top 10 members. The promotion will run through December 31, 2020.

Anyone who visits a Kwik Trip and uses a rewards card during the visit will be entered into the contest. To generate more excitement, the chain will issue special card perks throughout 2020. The winners will be based on the most visits during the year, subject to one visit per two-hour period.

This month, Kwik Trip announced its donation to an emergency response team. Last year, Kwik Trip started offering delivery options at select stores.

For more on how c-stores can use loyalty programs to retain customers and grow basket size, see “Leveraging Loyalty” in the September 2019 NACS Magazine.