PURCHASE, N.Y.—Mountain Dew announced the introduction of MTN DEW Zero Sugar amid a trend in the beverage industry to reduce sugary drinks. The new beverage is now available in stores nationwide.
“This is a big moment for Dew. We are excited to give customers a zero-sugar offering. Because our fans are uncompromising with the Dew they know and love, we knew we had to pull off a formulation that would preserve the great taste of the original,” said Nicole Portwood, vice president of marketing for the brand. “MTN DEW Zero Sugar delivers on a bold flavor and ever-evolving consumer preferences.”
Mountain Dew believes MTN DEW Zero Sugar is the answer for adventurous consumers looking for less sugar and more action. MTN DEW Zero Sugar will be available in 20 oz. bottles, 2 liter bottles, 12-packs of 12 oz. cans and a variety of other single and multipack sizes.