HOUSTON, Texas—Shell Oil and coffee retailer Dunkin’ have teamed up to let consumers nationwide earn rewards for filling up on fuel at the same places where they fill up on coffee, reports Chain Store Age.
The two companies are expanding their "Sip Dunkin', Save at Shell" partnership, which allows consumers who are both “gold status” members of the Shell Fuel Rewards loyalty program and members of the Dunkin’ DD Perks rewards program to save 10 cents per gallon each time they purchase five beverages at a Dunkin' location.
Consumers can sign up to participate and link their accounts on the DD Perks website. When they buy beverages at participating Dunkin’ stores, they simply scan their loyalty ID card or enrolled card code located in the Dunkin’ app. DD Perks members earn five cents per gallon after every fifth beverage purchase. Combined with the five cents per gallon that Fuel Rewards members receive with their active gold status, the discount becomes 10 cents per gallon. That savings can be stacked with other Fuel Rewards savings.
"Shell is thrilled to expand our partnership with Dunkin' beyond a successful Northeast pilot to a national offering, allowing more consumers the ability to both enjoy their favorite Dunkin' beverages and save when filling up their vehicle," said Todd Gulbransen, North America CRM and loyalty manager for Shell Oil Products U.S.
"From the coffee in your cup to the gasoline in your car, Dunkin' and Shell… play a big part in keeping Americans fueled throughout their busy day," said Justin Unger, director of strategic partnerships at Dunkin' Brands.
The "Sip Dunkin', Save at Shell" promotion will run through 2020.